7 Reasons Why Grocery Retailers Need CRM for Small Business

In small and medium-sized grocery retail, the significance of Customer Relationship Management (CRM) cannot be overstated. This article delves into seven compelling reasons why implementing CRM for Small Business (SMB) grocery retailers is the key to success. 

As we navigate these critical factors, you'll gain insights into how CRM catalyzes increased sales, effective failure mitigation, streamlined automation, robust data security, significant cost savings, enhanced positive customer experiences, and improved lead management. 

But before delving into these aspects, let's align our perspectives by establishing a shared understanding of the definition of CRM.

CRM Illustration

What is CRM?

Customer Relationship Management (CRM) is a technology that helps companies manage customer interactions to improve business relationships and promote growth. It allows organizations to stay connected to customers, streamline processes, and enhance profitability across marketing, sales, service, and other areas.

With CRM, businesses gain visibility into customer interactions, making collaboration easier and increasing productivity. CRM is crucial for driving success by focusing on customer-centric strategies and leveraging the right technology for large or small businesses.

Addressing challenges faced by Small and Medium-sized Business (SMB) Grocery Retailers is crucial. CRM offers practical and innovative solutions for navigating the complexities of the grocery retail industry.

CRM can do many things. It can help businesses manage customer relationships, track sales leads, and automate marketing campaigns. It can also provide analytics and reporting on customer data, facilitate customer support and service, and integrate with other business systems. CRM is a powerful tool that can improve efficiency, enhance customer satisfaction, and drive business growth.

Here are seven reasons why SMB grocery retailers need CRM. They can drive growth and build customer relationships by addressing these challenges and using CRM solutions.

7 Reasons SMB Grocery Retailers Need CRM

1. Increased Sales and Productivity

Sales improvement - Illustration

Problem: The global grocery retail market has changed during the pandemic. E-commerce sales in the US have surged to the low teens and are projected to reach approximately 25% by 2030, up from around 4% in December 2019. Similar trends are expected in Europe. So, SMB retailers must increase sales and productivity to stay competitive.

The solution is implementing a CRM system for a 360-degree view of customer behavior and preferences. Retailers can use this data to tailor marketing strategies, optimize product offerings, enhance customer engagement, and increase sales and productivity.

In Portcities, we convert leads into opportunities and customers using our CRM module. We track deal progress, assign salespeople priorities, schedule activities, send quotations, and follow up with customers. We also use the Sales module for sales orders and contracts. For recurring revenue, we use the Subscription module to manage subscriptions and invoices, automate billing, and ensure customer satisfaction.

2. Mitigating Failure

Problem: It's crucial to develop strategies to mitigate failure, adapt to changing consumer behavior, and stay resilient in a dynamic market. So, SMB retailers face risks related to business continuity and sustainability.

The solution is to use CRM, which offers a structured approach to managing customer relationships, providing a foundation for sustainable growth. SMB retailers can adapt to market dynamics, identify challenges, and mitigate risks by analyzing customer data, increasing their chances of long-term success.

To enhance our marketing strategy and expand our reach at Portcities, we are committed to refining the use of Email Marketing, Automation, Social Media, and Events. We focus on crafting more engaging and personalized campaigns, adapting them as needed, and diligently measuring their effectiveness to mitigate the risk of failure.

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3. Automation Benefits

Problem: Automation enhances efficiency and reduces manual tasks. SMB retailers should explore technology solutions that align with their needs, balancing costs and benefits.

The solution is to use CRM systems with powerful automation to streamline tasks like inventory management and customer communications. Automating processes enhances efficiency, reduces costs, and allocates resources for critical responsibilities.

Also, Portcities used Odoo to automate invoicing and project reporting processes. We can generate invoices automatically based on project time or completion percentage. Reports are generated automatically using Project module data. This saves time and resources. It also reduces errors.

4 . Data Security

Data security - illustration

Problem: Safeguarding sensitive information is crucial as digitalization increases. Retailers must invest in robust security measures to prevent data breaches and maintain cybersecurity.

The solution is that leading CRM systems like Clarity prioritize data security by preventing data loss during staff changes, ensuring controlled access, and implementing robust security measures. This safeguards sensitive information and instills customer trust, which is crucial for compliance and loyalty.

We help our client Veolia upgrade their company management system from Google Sheets to an Odoo ERP system for better data security and access control.

5. Cost Savings

Problem: SMB retailers need to optimize supply chains, negotiate favorable terms with suppliers, and explore cost-effective technologies to enhance profitability while managing operational costs without compromising quality.

The solution is that CRM enables targeted marketing, reducing costs. SMB retailers can optimize their marketing budget and enhance profitability by identifying customer segments and providing personalized promotions.

Our client, Mitsubishi Chemical, achieved a more efficient and cost-effective system tailored to their needs. It has also allowed them to continue improving their operations while maintaining the highest quality and customer service.

6. Positive Customer Experiences

Problem: Prioritizing customer satisfaction through efficient checkout, personalized recommendations, and responsive support to meet expectations for convenience, service, and seamless shopping experience.

The solution is that CRM keeps businesses organized and provides easy access to customer information. This enables SMB retailers to personalize interactions, streamline checkout processes, and offer responsive customer support for positive customer experiences.

Utilizing custom development, automation, and Odoo integration, our team at Portcities optimizes processes seamlessly. Tailored apps like Project, Timesheet, and invoicing are designed to fit our workflows, ensuring service delivery efficiency and customer satisfaction. That's how we operate within our organization.

7. Better Lead Management

Leads - illustration

Problem: SMB retailers can use data analytics and CRM systems to track leads, tailor marketing, and nurture customer relationships. This helps in managing and converting them into loyal customers.

The solution is that CRM helps SMB retailers track leads, understand customer preferences, and tailor marketing efforts to enhance management and increase conversion when integrated with data analytics.

We attract potential customers through our website, blog, email marketing, automation, social media, events, referrals, and partnerships. Using Odoo's CRM module on our website, we capture and manage leads, track their source and quality, assign them to the right salesperson, and follow up effectively.

Adopting CRM is a proactive strategy that empowers small and medium-sized grocery retailers to navigate complexities, enhance operational efficiency, and build lasting customer relationships.


Imagine your SMB grocery retail experiences increased sales, enhanced productivity, and risk mitigation 3 years after CRM implementation. Indeed, CRM for small businesses is not merely an investment but the foundational cornerstone for achieving sustained long-term success.

Comparing your success to competitors without CRM emphasizes the wisdom of starting now.

As your partner, Portcities excels in IT consulting, business analysis, and Odoo CRM implementation. An official Odoo partner on 4 continents and recognized as the best in APAC, Portcities has over 200 Odoo experts, implementing 500+ ERPs worldwide.

Start your journey to excellence by contacting us today.

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