- Name of Organization: Central Retail Vietnam
- Location: Vietnam
- Industry: Leasing Management
- Company size: Large
- Number of users: 190 users
- Time of implementation: 1+ year
- Systems implemented: Mall Management, CRM, Leasing, Invoicing, Email Marketing, Tenant Coordination, E-Signature
- Number of malls: 40
Central Retail Vietnam (CRV) stands as one of the largest multi-sector foreign direct investment (FDI) retailers in Vietnam.
With a diverse portfolio spanning Food, Non-Food, and Real Estate/Shopping Malls, CRV operates an extensive network of over 40 malls nationwide. Their impressive brand lineup includes GO! Shopping Centers, GO! Hypermarkets, Tops Market, Big C, go!, Lan Chi Mart, Nguyễn Kim, SuperSports, Come Home, Kubo, and Robins.
As CRV's operations expanded, the need for an efficient, centralized system to manage their vast mall network became increasingly critical.
The implementation of a comprehensive Enterprise Resource Planning (ERP) solution was pivotal to streamlining operations, enhancing efficiency, and supporting CRV's continued growth in the competitive Vietnamese retail landscape.
Business Challenges: Overcoming Operational Hurdles
Prior to the ERP implementation, CRV faced several significant challenges in managing their mall operations:
- Inefficient Leasing Management: With over 40 malls nationwide, CRV's Property department struggled to manage leasing operations across all locations effectively.
- Paper-Based Processes: Leasing processes were predominantly paper-based, making management cumbersome and time-consuming.
- Prone to Errors: Paper-based systems increased the likelihood of errors in contract management and financial tracking.
These challenges hindered CRV's ability to optimize its mall operations, potentially impacting revenue generation and tenant satisfaction.
Solution Overview: Integrated Mall Management with Odoo
To address CRV's complex needs, a comprehensive solution was implemented based on Odoo 14, a versatile and scalable ERP platform. The solution included the following Odoo modules:
- Mall Management (Custom)
- Tenant Management (Based on the CRM module)
- Leasing (Custom)
- Invoicing
- Email Marketing
- Tenant Coordination (Custom)
- E-Signature
Implementation Process
In response to the challenges faced by the integrated mall management sector, Portcities lined up the modules to assist CRV’s operations. Our experts also devised a comprehensive solution leveraging the powerful, modular framework of Odoo.
The approach was tailored to revolutionize the way malls operate, addressing core areas such as tenant management, leasing, facilities management, and financial operations. By integrating these disparate systems into a unified platform, the solution enabled real-time data access and operations management.
This not only streamlined administrative processes but also significantly improved decision-making capabilities. Odoo's modular nature allowed for the bespoke development of components specific to the mall management industry, ensuring a perfect fit for each mall's unique needs.
Furthermore, the implementation of this Odoo-based solution transformed the customer experience. With modules designed for customer relationship management (CRM), mall retailers could now offer personalized shopping experiences, leveraging data analytics to understand and predict customer preferences and behaviors.
This integration also facilitated smooth multi-channel communication, allowing for effective marketing and customer service strategies that were previously unattainable.
Through this innovative use of technology, Portcities successfully bridged the gap between operational efficiency and customer satisfaction, setting a new standard for mall management.
Results and Impact
Documentation: Courtesy of Central Retail Vietnam
Portcities Vietnam has been instrumental in delivering top-notch and devoted services while collaborating with Central Retail to develop a robust Leasing Management System (LMS).
Before the implementation of the LMS, the leasing and operations processes relied on manual management, which was time-consuming and often resulted in inconsistent and insufficient information.
However, since the introduction of the LMS, these processes have been seamlessly digitized, leading to more efficient data management and facilitating systematic and real-time adjustments.
As a result, Central Retail has been able to significantly save time and costs due to the streamlined operations made possible by the LMS. This not only bolstered the malls' operational performance but also enhanced their attractiveness to both tenants and shoppers, fostering a thriving, vibrant shopping environment.
Why Odoo?
Central Retail Vietnam has testified that Portcities completely transformed its business operations with Odoo’s comprehensive suite of integrated applications.
“Covering everything from Master Data Management to Marketing and Invoicing, Odoo offers all these functionalities within a single platform. This eliminated the hassle we previously faced with separate software or making our own integrations. Now, we have seamless data flow and consistency across all our operations.”
Thanh Ngo • Leasing Management System Manager, Property Operation of Central Retail Vietnam
“What truly sets Odoo apart for us is its modular and scalable nature,” adds Thanh Ngo.
She recalled how other ERP systems felt rigid and had hefty upfront costs for features her team didn't need. Central Retail Vietnam was able to start with just the necessary applications for its business. Thanh Ngo felt reassured knowing they could always add more modules as CRV grew and requirements evolved.
But for CRV, the crown jewel has been Odoo's intuitive and user-friendly interface. It's played a critical role in enhancing user adoption and significantly cutting down on training time. This was key in overcoming resistance to change, allowing the retail giant to harness the ERP system quickly – significantly boosting their productivity and efficiency.
“Our experience with Odoo has been nothing short of transformative. It's clear why so many businesses are turning to it for their operational needs,” Thanh Ngo concluded.
Conclusion
The implementation of Odoo ERP has marked a significant turning point for Central Retail Vietnam (CRV) in its mall management operations.
By addressing critical challenges such as inefficient leasing management, paper-based processes, and error-prone systems, CRV has successfully streamlined its operations across its extensive network of over 40 malls nationwide.
As CRV continues to grow in the competitive Vietnamese retail landscape, the Odoo ERP implementation stands as a testament to the power of digital transformation in the retail sector. It not only solves immediate operational challenges but also positions CRV for future growth and innovation in mall management.
Central Retail Vietnam's journey with Portcities demonstrates that with the right technology partner and solution, retailers can transform challenges into opportunities for growth and excellence.
The transition from manual, time-consuming processes to a digitized, real-time system has resulted in significant time and cost savings for CRV. Ready to mirror their leasing management triumph? Reach out to our specialists now and embark on your own journey to success!